6 Comments

  1. I really like the hand visual aide. It’s easy to forget that a brand is more than just a name. How it feels to use a website, for example, is so easy to overlook, but so important! After you recommended warm colors for banners in one of your articles I took a look at my dark blue, green, and black site, with three layers of clicking between finding a comment section, and decided an overhaul was in order. Now I get a LOT more reader interaction, which makes it easier to do community events — I’m running my first contest this month!

    Actually, that makes me wonder…In your opinion, how do community events contribute to brand building?

    • Good to hear Robin!

      In regards to your question, I’m guessing you mean your audience when you say “community events”. My personal opinion is that is that your reputation will be affected and ultimately everyone who participates will have some sort of experience to take away from it. So there’s two of the five aspects from the article that you’re trying to ‘build’ upon. Every time you build a positive for your brand you help all the other aspects. That being said, it’s possible that a single negative can knock you completely back to zero.

      Just ask BP.

      • I think it would be a really interesting exercise to examine typical creator activities and see where each of them can fall in your Brand Hand. It seems to me that some activities, particularly those that cover multiple aspects at once, stand to have a larger impact — good AND bad.

        Buuuuut maybe that’s my numbers obsession talking again…

  2. Great breakdown, Ken. Really helped put things in context, and lots of good stuff to think about. Now let’s clinch our brand hands into Iron Fists and knock ’em out!

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