WA Podcast 117 – Online Stores

Solving Webcomic Issues We All Face.

Today’s discussion…

If you want to sell online, what are your options for a storefront?  How do you leverage the unique advantages of internet commerce?  Robin Childs (LeyLinesComic.com & MokoPress.com), Dawn Griffin (DawnGriffinStudios.com), and Christina Major (Sombulus.com) share their experience with various platforms and discuss best-practices for selling products online.

People mentioned:

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Our Stores!

Warning: Podcast may contain some language not suitable for all-ages
Posted in Business, Chat Podcast, Conversations, Featured News, Podcast and tagged , , , , , , , , .


  1. This was a great podcast, I listened to it twice just to make sure I heard everything! You’ve also confirmed with me that Gumroad is probably going to be my solution to selling my long-form comic in digital & print form.

    Quick background, I’m currently 3/4 of the way through my long-form webcomic (close to 500 pages so far) and recently made the decision to re-draw Chapter 1 & 2 to sell as printed comic books (long story short, was not proud of original artwork from 10 years ago when I started). Cons have been great but just not for book sales, so I wanted to open it up for online sales.

    I know you all already addressed selling other products online, but my question is, how do I convince people to purchase my books when they could technically just read it online as a webcomic? I really want to push these books, as I’m REALLY proud of how they turned out, and the books are in full color while you can only find the early webcomic chapters in black and white online. Has anyone encountered this problem? Or am I just spinning my wheels on trying to sell print versions of my webcomic?

    • Hi Rose. It’s definitely a tricky process. Personally, here’s what I’ve done:
      1. Extra exclusive goodies. I put 20 pages of world-building, extra stories, and so on in the back of my books.

      2. Remind the reader of the PERSON behind the product. If folks ask if it’s a webcomic at shows, I always reply, “Yes, it is. What’s different between what’s online and what’s in print is the print comes with 20 pages of extras. It’s my way of saying ‘Thank you’ to the people that CHOOSE TO SUPPORT ME. I know they can read it online, but it means a lot to me that people care enough about what I do to keep it going.” IE: HINT HINT THIS COULD BE YOU. YOU COULD ALSO BE THIS AWESOME.

      3. Be aggressive, or throw a party. Or both. Online sales are hard. I have a lot more luck selling at in-person shows than online. Part of that is because at a show I’m aggressive about selling. I invite people over, put the book in their hands, make them a free sketch, share with them a story. Online, I do…very little, beyond have a link on the website. And it is not enough to get interest. One of the things I’m planning on doing starting in August is to run at least one special sale a month. I need to start actively talking and encouraging people to buy in. Sometimes folks need a push. Not sure how it will work out yet, but that’s the approach I plan on taking to increase specifically online sales in the future.

      Hope that helps! There’s no one answer, so experiment! What works for one creator may not work for another, so if the things I’ve mentioned here don’t work for you, try out different tactics until you find something that does.

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