Alliance Chat 15

Welcome to the Alliance Chat: where no topic has gone before!

In this podcast, we’re chatting about launch or development of a comic, since I have stated that I’ll be relaunching 1977 in February. Essentially the 5 Things we’d do differently when it comes to launching a new comic.

Posted in Chat Podcast, Featured News, Podcast.


  1. Interesting topic about the branding of the artist.

    One thing I’ve been debating is if I should change my twitter handle from @thefrumps to something more akin to my name as an artist. What if another project brings me more followers, do I lead them to the @thefrumps twitter handle? Or just change it now and hope most of my followers catch on. Or just accept that no matter what I do deep inside I’ll always be @thefrumps regardless of what I do, be it an adorably vulgar gag-a-day, or an action horror story?

    • Well, that is your decision… be known as an artist/illustrator, or be known solely for “The Frumps”. It is a hard line to draw (no pun intended).

      For me, it was an easy choice, as I know I will do other comics and/or projects that are nothing like “1977”, so I promote my illustration studio’s name. Next week when I’m at New York Comic Con, I’ll will be selling mostly “1977” product, but my banner will be about ME.

      Bottom line is, what does your heart/head tell you. Go with your instincts, they generally are correct.

    • I changed my twitter handle when I started talking to people about things outside of my comic. I have since made all of my social media handles about me – the artist. The change worked in my favour since my comic caters to a very limited pool of readers, but me as a ‘personality’ has a broader reach.

    • I personally wouldn’t have answered him and then made fun of his mother…

      But people at Cons think they can say anything to vendors as they think we “need” their business. I’m not that hungry to piss someone off if they’re being rude to me, and that question is rude in my opinion.

        • I think it was more of a challenge.

          If it were me, I could drop that gauntlet down in a second. I have to do ‘nutshell’ type statements all of the time in my line of work.

          Writing/developing creative strategies and mission and vision and positioning statements, etc. It’s formulaic some days, but helps you be direct and concise in your explanations and communicating things.

  2. This chat hit so many of the issues I struggle with. Defining myself as an artist and promoting what I do is unreasonably difficult. And somehow I find myself staying on the outside of peer groups and waiting for something – not quite sure what. Even posting this comment is a huge effort – but I did want to say thanks! Love the chats and workshops!

    • Most people, not just artists, have a hard time promoting themselves. It’s like we’re bragging. Is McDonald’s bragging when they advertise they have the best hamburgers? Maybe, but it’s called advertising, and we artists MUST promote ourselves. No one will come to your comic’s website or buy your stuff if you lay low and say nothing.

      It is hard at first. I’m the biggest clown there is yet I still have a hard time roping people in at Cons and selling my stuff. So, you’ll get there with practice.

      You made the first step posting here. Feel free to email me with any questions or fears or whatever… I’m a good listener!

      Byron (

  3. As always, you discuss a lot of useful information. The topic of defining yourself as the brand was really helpful. Thanks so much for taking the time to share your experiences and what you wish you’d done differently. Visiting this site always makes me feel more confident about the direction I’m headed in because I learn so much from you.

  4. Since I missed this podcast, I do have a few points to add.

    – I always have Robin’s back.

    – I’m relaunching a Director’s cut version of my comic, which is essentially the print layout of the comic with new updates to the dialogue and a few artistic updates

    – I do wish I would have done something without a restricted tag on it. I feel it hampered my ‘brand’ as a comic illustrator, since I’m typecast. I do have a workaround experiment I’m planning on trying.

    – It’s much easier to go from something that is kid-friendly to more mature, as fans of your work also mature, but its impossible to go the other way and be accepted as quickly.

    I like these short podcasts. Lively and fun and fast.

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