Characteristics: Someone in a trade or profession you would not want to see consulting a “….for Dummies” book.
We see them everywhere, they’ve been around for as long as most of us can remember now, those “….for Dummies” books. Use to be you found them in book stores, and now I see them everywhere from Gas Stations to Grocery Stores, big and small. So use your imagination and come up with a clever way to incorporate a “…for Dummies” book into the hands of someone in a situation you would not want to see. For Example: Surgeon looking over a patient with a “Heart Surgery for Dummies” in his hand and sweat on his brow. Are you up to the challenge?
Now where did I put my “Sketching for Dummies” book?