Solving Webcomic Issues We All Face.
This podcast we discuss:
Robin: Convention Booth Alchemy. I know all the theories — go for vertical, make display attractive, “write” the booth the way we read, get eye-catching colors, make clear signs, etc. Except that the most common tale I’ve heard is “I was at the con and the 1st day we sold nothing. Then we re-arranged things and magically, the next day, sold everything!” What are the secrets to this Con Booth Alchemy? What behavior in passer-bys should I be on the look-out for? How do I know if my booth set-up is living up to the greatest potential?
Chris: What is the craziest, wildest promotional idea that you ever had? No limits on money, popularity or anything like that. Just the craziest promotional idea you would like to do if there were no limitations.
Drezz: Radio silence. As a long form webcomic, I’m seriously thinking of avoiding promotion of new comics on twitter, G+, etc and just focusing on delivering a chapter in full. there seems to be too much distraction and wasted time spent sending out links every second day to the same groups of creators and fans. For strips and initial promotion its fine, but for stories that take longer to develop, its a big burden and time suck. Do you feel this is suicidal, or better suited for producing more quality content.
Dawn: An interesting notion brought up recently: Major publishers don’t want anything to do with an “all ages” material. The only exception: popular newspaper comic strip collections. You need to have a clear-cut label, like pre-teen, teen, 5+.. to be able to bring in a new title. Z&F isn’t really a kids-only comic, there’s plenty of topics raised that adults will enjoy too. The best place in a bookstore for it would be the humor section, not the kids section. I fear if I want to get signed with a publisher, I’ll have to kill any adult topics and stick to cheeky kiddie stuff, so they can label my books properly, for kids only. Thoughts on this? Yet another reason to say “screw the publishers”, or should I consider making kids my sole audience and write for them?
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