In the past, we’ve looked at a lot of different aspects of branding. After doing a lot of research recently, I dawned on me that I may have skipped over an important distinction – just what your brand is. Often, when I say brand, people tend to assume that I’m referring to their logo – […]
Comic Brand-Aid Follow-Up: How Sweet It Is/Madbury I first reviewed Scott Jenkin’s ‘How Sweet It’ with our first Brand-Aid article. Then I re-reviewed Madbury after Scott expressed on Twitter “I’ve been in branding hell since @RicktheStick band aided my comic”. Today is the conclusion of the hard work by Scott on his site, which I […]
Comic Brand-Aid Follow-Up: How Sweet It Is/Madbury I first reviewed Scott Jenkin’s ‘How Sweet It’ with our first Brand-Aid article. Earlier this week, Scott made a comment on Twitter “I’ve been in branding hell since @RicktheStick band aided my comic. Still feeling my way around w/ concepts”, I thought it would be a great chance […]
In this article I’m reviewing these banners in the context of building your brand. It’s not enough to think of your banners as a single hit or miss opportunity. Your impressions matter. It’s important that you take advantage of that split second that your banner catches an eyeball or two.
In my opinion, the site is counteracting his strength. Part of Bearman’s appeal is the commentary that accompanies the cartoon, so the ideal situation would make reading that commentary easy.
…one thing I don’t touch on in my review, but should be noted is that your artwork inherently has a LOT to do with your brand. Most often, each artist brings their unique talents and style to their comic which is a distinguishing factor and an integral part of your brand.
Today’s volunteer is Liliy of ‘The Adventures of Wiglaf and Mordred‘. Liliy’s ‘About’ page says “The Adventures of Wiglaf and Mordred is a comic I created while taking two British Lit classes at the same time. Before I knew it, I had created two characters based on my favorite characters and there you go – […]
Branding. What do you care about branding? If you’re planning on a future in comics or webcomics – you should care a whole lot. Sure it’s another “business” aspect we’re telling you to be aware of – but that doesn’t mean it can’t be creative. This week we’ll take our second practical look at branding […]
From the banner with the breasts, you may be setting the wrong expectations. I happen to know (because “apparently” I read it), 1977 the Comic is not about breasts, but someone clicking on the banner may not.
As a general rule, if you’re slowing down the process of absorbing and comprehending your brand, you’re doing it wrong.