Ascenders and Descenders, Widows and Orphans and why should you care? Let’s start with the easy part. You use them every day. Or at least anytime you write something. And I mean write – type or handwritten. Same difference. Ascenders and descenders are more common because they are part of letters. Most of us don’t […]
Tag Archives: Font Factor
Font Factor: Leading, Tracking and Kerning
In essence, this article can save your life. Or it could kill you.
Font Factor: Types of Fonts
Not many people are intimidated with picking a font – but they should be. We’re going to present a series of articles that are geared towards helping you make an educated decision – without having to send you to typography school.