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Font Factor: Ascenders, Descenders, Widows and Orphans

Ascenders and Descenders, Widows and Orphans and why should you care? Let’s start with the easy part. You use them every day. Or at least anytime you write something. And I mean write – type or handwritten. Same difference. Ascenders and descenders are more common because they are part of letters. Most of us don’t […]

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Font Factor: Types of Fonts

Not many people are intimidated with picking a font – but they should be. We’re going to present a series of articles that are geared towards helping you make an educated decision – without having to send you to typography school.