When you first started writing, drawing and posting your webcomic, you may not have given the idea of branding yourself as a creator much thought. You just wanted to CREATE a comic, tell a story, make people laugh, express yourself through sequential art. Maybe the idea that this could be a financially profitable business […]
Many of you may know that I am a graphic designer for a snack foods company, before I come home and do my “real” work. My company often exhibits at food-centric trade shows, much like we do at comic cons, promoting our brands and drawing interest in the corporate programs we offer to schools, hospitals, […]
In the past, we’ve looked at a lot of different aspects of branding. After doing a lot of research recently, I dawned on me that I may have skipped over an important distinction – just what your brand is. Often, when I say brand, people tend to assume that I’m referring to their logo – […]